UA launches public awareness campaign
December 2, 2022
This week the University of ɫƵ system launched “,” a campaign to build awareness among ɫƵns about the economic and academic impact
UA has on the state.
The message is simple: the University of ɫƵ – with its universities and community campuses – empowers ɫƵ through building its workforce, molding leaders, partnering with industries, spurring research and encouraging innovation.
This message is based on research that revealed that while ɫƵns value higher education,
and highly support the UA system, there is an opportunity to increase familiarity
with the economic contribution of the university and the impacts of UA research on
the state’s current and future economy.
Key elements of the campaign include the creation of a landing page at , videos showcasing how the University of ɫƵ system fuels the economy in the state,
a TikTok launched in conjunction with the ɫƵ Travel Industry Association, and multi-channel
advertising and messaging, including public relations outreach.
Check out where you will find more information and the short videos focused on key areas of
excellence including drones, mariculture, ɫƵ Native Success, and critical minerals.